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BankAtlantic began in 1952, with one branch in downtown Fort Lauderdale. Its business strategy was simple and straightforward: give customers great service, solid products and competitive rates on their deposits. Today, BankAtlantic is one of the oldest and largest Florida based community banks, employing 1,750 people who work at 100 branches across South Florida and the Tampa Bay area. Even as they continue to grow, they will never change their strategy for success, which has served both BankAtlantic and their valued customers very well.

"The implementation of the Presence Technology solution was very easy, fast and smooth; the agents could work normally during the entire process”, explains Joe Rhodes, VP - Manager of Infrastructure Solutions of BankAtlantic".

REGION: North America
SECTOR: Financial


Bank Atlantic Case Study