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Demand Generation Manager
Mercedes has extensive experience managing departments and marketing projects, and leading transformation and innovation processes. She has also managed the strategy and execution of digital marketing projects in big companies such as the Instituto de Empresa, Adecco and Comdata (formerly Digitex).

She also understands the SAS technology market, because she led the marketing department in the international launch of Teamleader CRM, a Belgian technology company, from the strategy to the execution of the strategy. She managed the digital strategy SAS clients during her experience in project management at an automated marketing agency.